FASHFASH
refers to the playfulness and simplicity of human nature, reflecting the idea that meaning can be found in meaninglessness
The video for the project uses a phonetic poem by the Dadaist poet Hugo Ball titled "Sea Horses and Flying Fish" as its rhythm and sound.
The FASHFASH project draws attention to the idea of recycling and creative use of existing clothes rather than buying new ones. Because all the clothes used in the shoot are things we wear or have worn every day. No clothes were created specifically for this shoot.